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[官方新闻] [官网翻译]不要钱的赚钱机制

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发表于 2013-8-31 10:52:01 | 显示全部楼层 |阅读模式
本帖最后由 Mcoy 于 2013-8-31 14:30 编辑


(图文无关)

我是EA Tobster,负责《不要钱》赚钱机制的经理。我同时也是一个终生C&C玩家,玩过了所有系列的所有作品。我最早和MsMoneypenny 就职于LOL现在我们俩都来EA了,我们希望我们的经验能够帮助新C&C取得成功。
今天由我来讲一下《不要钱》里面是如何赚钱的。首先最关键的我想要对目前大家最大的疑虑声明,游戏里不是靠钱砸赢的。也就是说,所有会影响你击败对手的物品技能都是只要玩游戏就有的。

那我们怎么赚钱?

这回似乎是一个好机会来介绍我们目前《不要钱》的赚钱机制:

胜利点数,或称作VP,通过真实货币购买(美刀,欧元什么的)

命令点数,或称作CP,通过玩游戏对战获得。

有些物品只能通过特定一种货币获得,有些则是可以通过两种都可获得。只能通过CP获得的物品会很大的影响游戏,例如额外补给(见下文)-原文Perks-。而通过VP获得的物品则是拿来炫耀用,自定义或者方便。

就像几年间我们不停地说的,我要强调这游戏真的不用你付钱就能玩。当然你掏了钱了我们就有资金开发更多的游戏内容。

Alpha测试里会有什么

对于我们来说,最激动的部分就是看着(比喻)你们所有人在与系统互动。同时我们也测试游戏,平衡,调整服务器负载,还有其他的在线服务,我们会收集用户信息以及玩家反馈来尽可能的提供最佳的游戏体验。我和MsMoneypenny会与设计人员携手把你们的反馈翻译过来变成COOL点子并且在不影响平衡的情况下加到游戏里。你们的反馈从来就没这么有意义过。现在看我们目前做了些什么吧!

将军:

明显将军将是玩家体验的常见并且重要的一个环节。我们目前计划让将军们的形象在网店里占大版面并且可以同时用CP或者VP购买。将军们不会提供直接的游戏中的优势,而是提供基于阵营和将军特点的不同的玩法。

额外补给:

额外补给是可以影响游戏的物品。这些物品可以用玩家玩游戏获得的命令点数取得!这些物品会影响攻击强度,生命值和其他属性,它们是我们将要严格测试以防游戏夭折的重要对象。

金会员:
这是一个按时间付费的服务,提供给想要玩到更加精彩的命令与征服或者是想要更多的自定义游玩经验的玩家。像是CP和XP提升,高级游戏筛选器,自定义游戏选项等等的都可以在金会员里得到。你可以购买不同额度的金会员从1-3天的到周的和月的。(参考腾讯)

在测试阶段,你会遇到我们的价格和账户会有规律的重置以便我们能调整游戏。一旦我们进入了公测阶段,我们会努力的注意补偿之前花了钱的玩家。

我说的够多的了,今天对我来说实在是非常激动的一天,我们终于可以分享这些信息给你们了。真是令人激动万分惊天地泣鬼神。

在游戏里见了!

EA Tobster

原文
http://www.commandandconquer.com ... lks-with-ea-tobster

Money Talks: With EA Tobster

Hello Everyone,

I’m EA Tobster, the monetization manager for Command & Conquer.  I’ve been a lifelong C&C fan, having played every single entry in the series.  I started out working for a League of well-known Legends along with MsMoneypenny and now that both of us are here at EA, we hope to leverage our experiences to contribute to the success of Command & Conquer.

Today I’d like to talk about how monetization works in Command & Conquer.  Right off the bat I want to directly address one of your biggest concerns and say that this game is NOT pay to win.  In practice, this means that every item that directly affects your ability to beat another player in a match will be accessible by simply playing the game.

SO HOW DO I MONETIZE?

This seems like a good opportunity to introduce the two types of currency in Command & Conquer:

•Victory Points, or VP, is purchased using real currency (Dollars, Euros…etc.).

•Command Points, or CP, is earned by playing and completing games.


Some items are only purchasable with one type of currency, while others can be bought using either.  Items that are only purchasable with CP are the items that have a heavy effect on gameplay, such as Perks (more below).  Items that are available for VP typically involve vanity, customization, or convenience.

With that being said, I want to reiterate that there’s no requirement to pay for anything in Command & Conquer!  Any investment you decide to make in C&C will go toward funding more and better content for the game.

WHAT TO EXPECT IN THE ALPHA

For us, the most exciting part is watching (metaphorically) all of you interact with this system.  In the same way that we test gameplay, balance, server capacity, and other aspects of our live service, we will be collecting user data and fan feedback to adapt our store offerings in order to provide the greatest experience possible to you.  MsMoneypenny and I will work hand-in-hand with our designers to translate your feedback into cool features that add fun to the game without unbalancing gameplay.  Your feedback has never been more important.  Now let’s dive into what we are currently offering!

Generals

•Generals are obviously a key part of our game and will therefore be prevalent in every aspect of a player’s interaction.  We are currently planning for Generals to be a highlighted portion of our store obtainable through both CP and VP.  Instead of providing direct gameplay advantages, Generals offer different/unique ways to play the game based on their personality and faction.


Perks

•Perks are our gameplay affecting items.  These are obtainable with Command Points which requires players to actually play the game to earn (who knew)!  Since these items affect strength, health, and other attributes, they will be a major area of testing for us to ensure we don’t break our own game.


Premium

•This is a timed service we provide for players that want to decrease the time it takes to get to the competitive stages of Command & Conquer and/or want a deeper more customized play experience.  Some of the features that you will have access to with Premium Membership include an increase to CP and XP gain, advanced game modes filtering, and additional custom game options.  You will be able to purchase Premium in a wide variety of packages, from 1-3 days for an intense weekend of gaming to several months for players that want to play every day.


During our testing period, you can expect pricing to fluctuate and/or for accounts to periodically reset while we try to optimize the final experience.  Rest assured that once we go into open beta, we will be diligent in our efforts to track and compensate our players so they are not unfairly cheated by these changes.

Whew, I’m running out of gas so that about does it.  Today is a very thrilling day for me as we are finally getting to the point where we can share our work with you.  It’s exciting, frightening, and everything in between.

See you in game!

EA Tobster

自行翻译,转载请给徽章。同时也丢到某ac去了。

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发表于 2013-9-1 18:57:53 来自手机 | 显示全部楼层
平衡问题不是出在收费将军要钱,而是单位可以像垃圾网游那样堆能力值,WTF里面不满20级必踢的情景还历历在目,RTS里面数值不公平根本没有玩的必要,不是能靠技术弥补的,不然某群竞技党也不会为每次补丁那些鸡毛蒜皮的调整吵到拆天了。

一群所谓的爱好者菜鸟,不去研究游戏乐趣,光是把老东西抄一遍套进现代营销就想财源滚滚来,他们以为这是在中国?
发表于 2013-8-31 12:59:17 | 显示全部楼层
Idiotic airstrike imminent
发表于 2013-8-31 16:00:42 | 显示全部楼层
这不就是英雄联盟的运营方式么
发表于 2013-8-31 19:07:16 | 显示全部楼层
listenermy 发表于 2013-8-31 16:00
这不就是英雄联盟的运营方式么

跟在人家成功模式后面,未必能赚到钱。

RTS的玩家习惯和RPG不是一回事。

这种毫无诚意毫无创新的设定……渣一样的主创……WTF2.0的赶脚越来越强烈了有木有!!
发表于 2013-8-31 21:09:13 | 显示全部楼层
和灭国战争类似?
发表于 2013-8-31 23:50:15 | 显示全部楼层
A测就要钱,估计将会刷新WTF创下的下限。
发表于 2013-9-1 16:58:00 | 显示全部楼层
哈哈,還說要錢的都不會影響勝率,將軍賣錢,假設這個收費的將軍很強大,平衡性向其傾斜,這就是花錢買勝利了。

別跟我說平衡性,暴雪也祇有SC1可以稱得上最大程度的平衡,這從來都做不好的EALA RTS部門遺族能做好才怪了www
发表于 2013-9-1 23:00:48 | 显示全部楼层
爱好者菜鸟+1,而且是终生菜鸟
发表于 2013-9-2 10:55:23 | 显示全部楼层
单位平衡不是他的工作
发表于 2013-9-9 22:34:54 | 显示全部楼层
JimRaynor 发表于 2013-9-1 16:58
哈哈,還說要錢的都不會影響勝率,將軍賣錢,假設這個收費的將軍很強大,平衡性向其傾斜,這就是花錢買勝利 ...


人家貌似说 出各种特种将军 可以是不用钱的,用命令点数。。。
发表于 2013-9-26 23:46:09 | 显示全部楼层
这收费方式不是被那些免费MMORPG用的够不够的了么......最好也就是PSO2那样收费部分完全不影响游戏部分......花钱买的就是各种形象和动作......你们就直接说我们照着免费MMORPG设计的不就好了.........
发表于 2013-9-27 15:34:50 | 显示全部楼层
黑龙 发表于 2013-9-26 23:46
这收费方式不是被那些免费MMORPG用的够不够的了么......最好也就是PSO2那样收费部分完全不影响游戏部分.... ...

PSOL2吗,9C的新捞钱方式是240元30天租期的……大巴车排气管
发表于 2013-9-28 21:04:24 | 显示全部楼层
suvietrat 发表于 2013-9-27 15:34
PSOL2吗,9C的新捞钱方式是240元30天租期的……大巴车排气管

不是......是梦幻之星2.......这东西花钱能得到的基本就是无功能的服装和装饰品以及基本是摆设的个人房间.........收费模式是基本免费MMORPG里面最良心的了.....良心到官方限定一个月内最多只能冲20W日元= =(不到20岁的话只有2W).......大约相当于在国内限定一个月最多只能冲5000RMB.......虽然根本不会有人冲那么多因为根本没有花那么多钱的地方........
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